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This Week in NIL: Tom Brady’s Role in Michigan’s Recruiting Win, Ohio State’s NIL Strategy, and the Pac-12’s High-Stakes Media Deal

This week in NIL highlights the intricate ways universities, conferences and athletes are leveraging opportunities and partnerships to stay competitive in the rapidly changing landscape of college sports.

Tom Brady Helps Michigan Land Top QB Bryce Underwood

The Michigan Wolverines secured a massive recruiting win this week by flipping Bryce Underwood, the nation’s No. 1 high school quarterback, from LSU. While reports suggest a substantial NIL package—potentially up to $12 million—was pivotal, Michigan also utilized a unique resource: NFL legend and Michigan alum Tom Brady. Brady’s involvement, including numerous FaceTime calls with Underwood, played a key role in persuading the Belleville, Michigan native to stay close to home. This collaboration showcases Michigan’s strategic use of alumni influence alongside NIL, making it a standout in college recruiting.

Ohio State Embraces NIL with Expanded Scholarships and University Support

Ohio State President Ted Carter announced major strides in integrating NIL into the university’s culture. With the recent signing of an executive order by Ohio’s governor, Ohio State can now expand NIL opportunities for its student-athletes. Carter also revealed 91 additional scholarship spots funded through ticket sales and private donations, ensuring taxpayer dollars aren’t involved. This approach not only supports student-athletes but also reinforces Ohio State’s commitment to balancing athletics with academic and cultural growth. As NIL becomes increasingly vital in recruiting, Ohio State’s comprehensive strategy positions it as a leader in the collegiate athletics landscape.

Pac-12’s Make-or-Break Media Deal to Secure Its Future

After facing near-collapse, the Pac-12 is betting on a new media rights deal to reestablish itself as a competitive conference. Partnering with Octagon, a firm with extensive experience in securing lucrative contracts, the Pac-12 aims to generate substantial revenue to fund NIL payrolls and maintain competitiveness. With anticipated NIL revenue-sharing models set to cap at $22 million per school, the conference must secure a robust deal to avoid falling further behind other Power Five conferences. This critical moment will determine whether the Pac-12 can rebuild its reputation or remain a tier below its peers.


Tom Brady seals the deal: Bryce Underwood flips to Michigan in stunning recruitment drama | Marca


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