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NIL Deals Making Waves: Kansas, Washington State, and High School Athletes Benefit from Partnerships


This week, significant developments in the NIL (Name, Image, and Likeness) world highlight the growing impact of these deals across college and even high school sports. From the University of Kansas, he was teaming up with Deloitte to secure a competitive future for Washington State’s quarterback John Mateer, expanding his NIL portfolio and a young linebacker giving back to his high school team.

Kansas Partners with Deloitte for NIL Guidance

The University of Kansas recently announced a $200,000 partnership with global consulting firm Deloitte. This collaboration is designed to navigate the complex NIL world, with Deloitte offering expertise in NIL agreements, revenue-sharing, and brand value strategies. As NIL regulations evolve, particularly with potential changes in scholarship rules and athlete compensation, KU is taking steps to ensure it stays ahead of the curve in college athletics. This forward-thinking strategy could provide KU with several pathways for success, helping its athletes maximize their opportunities while keeping the university competitive in the NIL era.

Washington State's John Mateer Scores Major NIL Deal

Washington State quarterback John Mateer continues to build his NIL brand, this time partnering with Northern Quest Casino and Resort. While details remain undisclosed, this deal is expected to be a substantial addition to Mateer’s growing list of endorsements. Having previously worked with local businesses like Miss Huddy’s Barbecue and Cougfan.com, Mateer’s success on and off the field demonstrates NIL deals' critical role in retaining top talent in college sports. This NIL deal is interesting to me because of the randomness behind it. I believe this opens a new landscape for NIL deals for athletes nationwide.

Tyler Atkinson Gives Back to His High School Team

On the high school front, elite 2026 linebacker Tyler Atkinson uses his NIL deal with Adidas to give back. This week, Atkinson surprised his Grayson High School teammates by gifting them Adidas cleats, underscoring how NIL deals can be leveraged for more than personal gain. Atkinson sets an example of how athletes can use their influence to impact their communities positively. This is a super important NIL deal because of how Tyler is using his Image to give back to 

These stories show the expanding reach of NIL deals, proving that the future of athlete compensation is not just about personal profit but also about collaboration, community, and long-term growth in sports.

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