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This Week in NIL: Mady Sissoko’s Generosity, Johnny Manziel’s What-Ifs, and Big Dreams for Deion and Shedeur Sanders

This week’s NIL developments highlight the diverse ways athletes engage with Name, Image, and Likeness opportunities, from charitable ventures and missed opportunities to high-profile speculation.


Mady Sissoko Turns NIL Earnings into Hope for His Village in Mali


In a remarkable display of generosity, Cal basketball star Mady Sissoko has directed his NIL earnings toward transforming his village of Tangafoya, Mali. Through the Mady Sissoko Foundation, he has funded a school, well, and medical clinic for his town, creating essential resources for a community that previously lacked basic services. Sissoko’s commitment to his hometown, made possible by NIL, shows how this new opportunity can be used for meaningful impact beyond personal gain, inspiring athletes and fans with his compassionate efforts to reshape lives in Mali.


Johnny Manziel Reflects on NIL as a “Game-Changer” for His Career


Former Texas A&M quarterback Johnny Manziel, a household name in college football, recently reflected on how NIL could have changed his trajectory. Manziel believes he would have made more money staying in college than entering the NFL, eliminating the financial pressure to turn pro early. Known for setting records and leading Texas A&M to an 11-2 record, he feels NIL would have allowed him to profit off his popularity in a way he never could at the time. Manziel’s reflection underscores the transformative power of NIL, inspiring us with the potential it holds for athletes.


Speculation: Deion and Shedeur Sanders Pursuing a $10 Million NIL Deal?


A recent article from the Wright Way Network claims that FSU boosters are ready to offer a $10 million NIL package if Deion Sanders and his son Shedeur Sanders, Colorado’s quarterback, return to Florida State. While the story stirs excitement, it is important to remember that it will likely remain fantasy. Many insiders believe Shedeur will enter the NFL, with teams like the Las Vegas Raiders eyeing him as a top prospect. Though intriguing, the Deion-and-Shedeur-to-FSU rumor is a prime example of how NIL has fueled bold, if unlikely, narratives.


These stories showcase the range of NIL’s impact, from transforming communities to fueling dreams and speculations in college sports.



Johnny Manziel: A Tipping Point for NCAA Change? - WSJ

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