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This Week in NIL: Trading Cards for Hurricane Relief, JuJu Watkins X Gatorade, Concerns over Kendrick Perkins' NIL Company

This week, significant developments in the NIL (Name, Image, and Likeness) world highlight the growing impact of these deals across college sports, with athletes using their platforms for both positive and controversial use.


DJ Lagway and Cam Ward Release NIL Trading Cards for Hurricane Milton Relief

Florida quarterback DJ Lagway and Miami quarterback Cam Ward have teamed up to launch Hurricane Milton Relief trading cards. Released in partnership with Leaf, these cards are priced at around $10, with all proceeds going to the Florida Disaster Fund to support relief efforts after Hurricane Milton left over 3 million people without power. This initiative shows how NIL deals can be leveraged for charitable purposes, benefiting those in need.


USC's JuJu Watkins Adds Gatorade to Her NIL Portfolio

USC basketball superstar JuJu Watkins continues to expand her NIL portfolio, adding Gatorade to a list that already includes big companies like Nike, NerdWallet, and more. As one of the top female athletes in the country, Watkins joins Gatorade's elite roster alongside legends like Michael Jordan and Serena Williams. This partnership with Gatorade solidifies her position as one of the top NIL earners in college basketball, further exemplifying the growing influence of NIL in women's sports.


Kendrick Perkins Co-Founds Potentially Predatory NIL Company

Not all NIL news is positive. Former NBA player Kendrick Perkins and Wall Street veteran Chris Ricciardi have launched Nilly, a company that offers athletes upfront payments in exchange for a percentage of future NIL earnings. Critics argue that the company's model resembles predatory payday loans and raises ethical concerns regarding athlete autonomy and financial fairness, casting a shadow over the newly growing and expanding NIL space. This could be dangerous for other companies and lead to new rules and regulations.


These stories further show how important it is to keep up with the NIL space
. Whether it is the positive use of an athlete's NIL or the potential misuse of their brand, it is essential to stay connected as the rules and regulations can change rapidly. This week's diversity of NIL stories is essential as it shows how influential this new industry is.

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